The Quiet Standard
The Quiet Standard is for real people who care about real everyday things.
It’s officially been a little over a year of owning my business, and in that time I’ve learned what I’m actually building. I’ve learned how people feel in their day to day, how often they feel taken advantage of and how exhausted they are by brands that seem to be after them at every turn. Which is why, albeit a little ironic, I’m evolving this newsletter into its next phase.
The Quiet Standard is for real people who care about real everyday things. Feeling understood. Being treated well. Knowing where the good people are. Knowing where the good discounts are. The shortcuts, sales and small hacks that make life easier.
I find the psychology of this work to be the most interesting part of it. How do you take a hyper-independent person who has lived in New York long enough to see every trend come and go, and create a product they actually trust?
The answer is almost old fashioned, and it mirrors the broader service industry. Communication. Consistency. Responsiveness. Telling people where things stand. Being available when they need you. None of it is glamorous, but it’s the foundation of trust.
I moved back to New York in March, but it’s a very different city than the one I left in 2019. One of the most surprising things I’ve noticed is how much some of the city cares about if you are someone. Of course, most New Yorkers are someone in their industries.
Over the past year I’ve noticed what people actually care about. The quality of service they receive. How they feel when they’re with you. Most people just want to be treated well.
So what are my goals here. I want to share the themes that consistently arise, the shifts I am seeing and the thoughtful insights that come from this work.
Theme of the week: Shopping
We’ve recently hosted our first brand events around the theme of shopping because it’s a clear pain point that we see. A surprising number of our members reach out about their wardrobes, specifically women who are entering the next phase of their careers or at a transition point. Some have just returned from maternity leaved, stepped into bigger roles, or reached a stage where they want their closet to reflect who they are now. The challenge is that shopping today feels overwhelming. Every time you open Instagram, someone is selling something. There is pressure from every angle, and it becomes difficult to know what will serve you in your real life.
What has become clear this year is that most of our members want something far more grounded than the online shopping world suggest. They care about quality and personality, but they are also practical. They commute. They walk. They are in offices with unspoken dress codes. They want to look like themselves without spending for sport. They have a few beautiful investment pieces, but they also love a sweater from the Gap or Target silk pants if they fit well. They want clothes that support their lives, not clothes that perform on social media. Our role is to take the noise out of it and help them find a style that feels lived in, confident and true to who they are today.
Top Requests this Month:
Organizing furniture rentals for Thanksgiving
Finding staff to help with Thanksgiving
Submitting Healthcare claims
Organizing winter gear for kids
Tracking down missing packages from Fedex/UPS
Things Worth Knowing:
Theory Flatiron is having an event on November 15th with 25% off an free hemming
Free Farm-Fresh Apples on November 25th from 11am-7pm at 261 Fifth Avenue
Bloomingdales is currently having their private designer event with 30%+ off
The much anticipated gourmet grocery store Meadow Lane is finally open. Visit them at 355 Greenwich Street
If you ever come across a noteworthy sale or a thoughtful insight worth sharing, you’re always welcome to text the Quiet Lux hotline 914-627-4095