So, I'm starting my own company.
Whenever something feels scary, it's always the right thing for me.
Being an entrepreneur is something I always had in mind for “later”. It is something I didn’t discuss much since it felt so far away. Well, once again, I was laser focused on getting on partner track at a VC fund when life happened. My fund decided to close its doors in Israel.
The ever-romantic that I am, I decided this is it. This is the time. This is the moment in my story when I get to look back in three years, and when everything was crashing around me I made a decision that changed the rest of my life. No pressure.
Once I had an idea, I was terrified to tell my close circle. It was easier to speak to strangers about it. My close circle would be honest, and that honesty was terrifying. I almost expected somebody to jump out of nowhere and say “SHE’S A FRAUD!” or that I was unqualified to be an entrepreneur. Turns out, nobody did that. Everyone was incredibly supportive and asked thoughtful questions. I even had a few offers to invest which made me start sweating from everywhere (I mean it. I’m a sweaty human and I live in the Middle East).
The truth is, I’m creative, optimistic and resilient. I’ve always enjoyed the business creativity involved with innovation and venture. In the few months I’ve been an entrepreneur, I’ve learned such a vast amount that I can’t believe I ever thought I knew something before this. My days move from admin, to taxes, to incorporating docs, to business plans, to potential investor meetings, and on.
I’m intentionally not mentioning what the idea is quite yet. It’s already changed and will continue to take form over the coming months. I’m most excited to write about what happens behind the scenes of forming your own company.
Can’t wait to share what it’s like to propose to your co-founder. I suddenly have empathy for all the people in the world who have to propose to their spouses…
I’d like to introduce myself. Lizzy Goldman, CEO and Co-Founder of Quiet Lux.